Local Emarati Characters Gaining Global Popularity “JumJum” Character is Koreans Favorite

February 23, 2011 - 1 minute read

The Emarati orange camel “Jum Jum” had gained a great success and fame in South Korea after sponsoring the KIFS – Winter Festival which was held last December. “Jum Jum” enjoys a remarkable attendance among Koreans whom had announced him as one of the major characters for the year 2010.

Since “Jum Jum” represents the desert life, it had introduced the other lovable animals that live within it. The Korean Children were very excited to learn more about the desert world by one of its most popular inhabitants – the camel, and found it very interesting to get introduced to this magical world.

As the official sponsor of the KIFS – Winter Festival, “Jum Jum” was featured in different activities that accompanied the exhibition including; the cooking zone, education zone, Arabic fashion zone, and the drawing zone. This is the first time that a local character, created by UAE talents and produced by INDEX Holding; a local Emarati company, achieves this success and acceptance outside the UAE. The success of “Jum Jum” is just a first step in the recognition of local characters production.